TRADITION’s Business Principles


Customer focus
Expertise - skills
Global and local
First class
In motion
Financial strength
Commitment to quality
Long term market presence
In depth understanding of the market
Sales forces within the market place
Never takes anything for granted

This page affirms the general business principles that govern how the Compagnie Financière Tradition group and each of its subsidiaries conduct its affairs.

These principles are determined in accordance with the underlying corporate values of our group, apply to all transactions and describe behaviour expected of every employee in the conduct of its business. All our staff is made of professionals who put clients’ needs first. We value servicing our customers efficiently with an innovative mind and responsiveness. Business is governed by sound practices, integrity and trust. Profitability is consequential of viable strategies and sound management and together with capital, are keys to growth.

Customer Focus
Satisfaction of our clients always comes first. We constantly strive to understand our customers’ opportunities and needs. We aim to provide them with the best market liquidity, the most adequate product range and the highest level of expertise to help them reach their objectives. We also hold a long term orientation toward close and lasting client relationships through international network and local presence.

We always encourage initiatives, creativity and flexibility. We pride ourselves if we pioneer practices or techniques which become standard within our group or in the industry. Changes keep us on the leading hedge of the financial services and technological modernization.

We restlessly focus on the quality of our service and take great pride of our professionalism. Because financial markets are complex and dynamic, we expect of every employee to understand the business and his or her contribution to it as a service business, it is vital for us to identify, recruit and train the very best and dedicated person for each position.

Our most valuable assets are people and reputation. We expect employees to maintain high ethical standards in everything they do. Integrity, honesty, impartiality and confidentiality are at the heart of our business. As an organization, we are dedicated to complying fully with the letter and spirit of the laws and rules that govern us. Our continued success depends upon the adherence to these standards.

Financial Structure
We aim to durably be a full service, leading and profitable international financial institution. We pursue disciplined long-term growth and reward our stakeholders by producing strong financial performance. First class financial structure, both in terms of profits and capital base, remains critical to our development and our future.

It is the responsibility of our management to ensure that all employees are aware of these principles and behave in accordance with them.

Our business is very competitive and we aggressively seek to expand our customer relationships. However, we are always fair competitors and must never denigrate our competition.